Selda is responsible for analyzing market dynamics and consumer needs & expectations to establish stronger equity and further translate brand strategies into brand plans, brand positioning and go-to-market strategies. In her role she keeps close track of Kodeco’s business results, brand performance and pro-actively takes action for growth opportunities.
Kodeco’s main focus is renewable energy integrated products for mobility and transportation. The core activities reach from design, develop and prototype products and subsequently make them ready for volume manufacturing.
ECOtour is the company's first released product. It is a three wheeler vehicle and runs only with solar power. ECOtour is an efficient and multifunctional vehicle run by solar energy with plug-in feature. The product provides transportation and logistics services along with its special features such as expandable passenger and luggage capacity. Ecotour, in contrast to other electrical vehicles, recycles all the necessary energy from solar energy and therefore provides non-stop mobility. The solar powered vehicle can charge itself when exposed to the sun while being driven or parked. Thus, ECOtour is a very convenient vehicle to be used especially for touristic areas and on campus.